About Us

Who is Rico Lee?


Rico Lee, a well-known fashion designer, has engaged in fashion design for over 15 years.

He has served as design director and R&D director in many well-known outdoor brands, such as NORTHLAND and ACOME. He is the first Chinese outdoor designer who had a fashion show of Chinese original outdoor design on Shanghai Fashion Week. He is the first Chinese outdoor designer who showed "Urban Outdoor" at ISPO in Beijing. He is the first Chinese designer who won an award in ISPO Munich, the world's largest outdoor sports exhibition. In 2013, he founded his own brand RICO LEE.


Brand Introduction

RICO LEE, founded in 2013, specialized in functionality and sports. We focus on high-tech and multifunctional products.


Brand Concept

We believe that technology brings us a better life. Outdoor clothing is close to technology, such as infrared reflection, rain-proof, wind-proof, fire-proof,anti-bacteria. We aim at connecting our life with technology and we believe that outdoor technology will be a new trend shortly.


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Understand Us