On 12nd April 2017, RICO LEE X 3M X LINING brought us an unparalleled fashion show theme of “Tech Lab” in SHANGHAI FASHION WEEK. Four series “HI VINTAGE”, “HI STREET”, “HI SPORT”, and “HI FUTURE” was launched at this show.
The fashion designer Rico Lee, has successfully integrated 3M™ Thinsulate™ Insulation and SCOTCHGARD™ with his design, combining the sense of technology with fashion. He brought forth new ideas to the apparel design and brought us an unprecedented "tech-to-fashion" visual feast.
The 3M™Thinsulate™Insulation waterproof material made its debut at the show. It is flame-resistant, featherless, and water-resistant. 3M™Thinsulate™Insulation is warm but lightweight, powerful but thin. It helps keep body heat and allow moisture to evaporate. 3M™ Thinsulate™ Water-Resistant Insulation opens up a whole new world of warmth and comfort. Made with hydrophobic fibers for advanced water resistance, it will help keep users warm, comfortable, and dry without unnecessary weight. 3M™ Thinsulate™ Flame-Resistant Insulation incorporates inherently flame-resistant fibers. Specifically designed to provide warmth for garments that are designed for momentary exposure to unplanned or accidental flames, heat, or electrical arc. A kinder alternative to feathers, 3M™ Thinsulate™ Featherless Insulation is an innovative material to replace natural down. Loose-fill insulation designed by scientists that mimics down when dry and is warmer than down when wet.
Functionality and senses of technology of the material have become a new trend. RICO LEE X 3M X LINING aim at working together to bring innovation to the modern style and fashion taste.